What To Expect

Every scalp is different, but here's what most AWARE users experience in their first month.

Days 1-7

The Adjustment

Your scalp may feel different as it adjusts to clean, sulfate-free formulas. You might notice a temporary slight increase in hair shed as your scalp clears away weaker hair that was already ready to fall out. This is completely normal and should lessen as the scalp environment rebalances.

Days 7-14

The Reset

Buildup starts to clear. Less itching, less flaking, hair that actually holds a style. Your scalp environment is stabilizing.

Days 14-21

The Shift

This is where most people notice the difference. Hair feels lighter and cleaner between washes. You're reaching for dry shampoo less. Your scalp is finding its balance.

Days 21-30

The New Normal

Stronger strands, less shedding, a balanced scalp. The 4R Protocol is working. This is what a healthy scalp feels like.

Why Consistency Matters

Your scalp environment responds to consistent care. The 4R Protocol works because each step builds on the last - Reset clears buildup, Repair restores the barrier, Reinforce protects throughout the day, and Reactivate boosts circulation.

Stick with it. Most customers start seeing a visible difference within 4-6 weeks of consistent use.

We're With You Every Step

We stand behind every bottle. If you're not seeing the results you want within 14 days, we'll make it right.

That's how confident we are in the science.

In a few weeks, we'll check in to see how things are going.

Modern Scalp Wellness, Simplified.